The rise of User Generated Content through new - and mostly free - online media is changing the way organizations communicate with the audience. The traditional command and control of the relationship between message and audience has lost ground to a new phenomenon whereby consumers talk back through different media they now control.
Insight in these new tools such as blogs, podcasts, wikis, videocasts and social networks is indispensable to companies that aim to maximize the impact of their message. Therefore, Leads United and Philippe Borremans have jointly created Blackline; a communications agency specialized in online business communications and the use of social media. Blackline aims to familiarize communications professionals with social media and show how well these tools complement the communication mix. Social media are no substitute for other tools in the field of communication; Blackline combines offline business communications outreach tools such as press releases and media interviews, with means for online communication.
Click here for more information about the allround approach of Blackline.
