media relations

Rise above the noise

The various types of media form a valuable platform on which to generate high-impact visibility. Leads United can highlight your company or organisation, your products, your services and your ideas in the media most likely to reach your target audience.

As a trusted partner of the media, we know exactly when, where and how to press the right buttons. We know what to say, exactly when and how to say it and who to say it to in order to create maximum impact. Print, radio, TV, local, national, regional and online - never forget that free publicity is only worth the price when it is carefully conceived and effectively executed.

Tools

• Creation and implementation of national and European campaigns (traditional and online media)
• Measurement and analysis of media visibility
• Media tracking (online and offline)
• Editorial services
• Press kit development
• Press releases
• Electronic press database
• Visits to editorial offices
• Press conferences
• Messaging workshops
• One-on-one interviews
• Case studies
• Press tours/Press trips
• Media training
• Exhibition support
• Tracking of speaking opportunities
• Feature tracking
• Round table discussions
• Product reviews

Because online media form an essential tool in developing strong media relations, the expertise of Blackline is totally integrated into the approach used in this area.

If you wish to know more about how to co-operate with the media on an ad-hoc or structural basis, please contact:

Miek Gielkens +32 (0)3 446 01 88 or +32 (0)479 91 00 24

Would you like to learn the basics of new media relations in a single day? Then register for the LeadS’cool New Media Relations Master Class, run in conjunction with Blackline.