quotes

Leads United strives to create a strong relationship with clients, journalists and thought leaders.

Learn more about us, through the eyes of clients and journalists:

Clients

"I would like to congratulate Leads United on a great PR performance. I've been working with communication professionals for over 20 years now and would consider Leads United among the top agencies around after their media relations work on the Montignac method and its derivative products."

Michel Montignac

"When we were faced with an internal crisis situation, we needed support in the very short term. The in-house communications specialists at Leads United responded very quickly and flexibly, showing their genuine ability to think in our shoes. They came up with a phased plan tailored not only from their professional experience but which also gave us a number of new angles to take into account. The added value provided by Leads United in this emergency situation was startling and without doubt eased the way for the internal acceptance process. Afterwards, I was given nothing but favourable feedback about their intervention."

Caroline Olivier, HR Manager, Antalis

"The creative and proactive approach taken by Leads United means that Philips Lighting Turnhout is well known by the regional media. The team at Leads United is made up of enthusiastic professionals who know exactly what they are doing and how to anticipate the needs of the client. The feeling that you are on the same wavelength as your communication agency and are achieving excellent results is what it is all about in the end."

Katja Van Stappershoef, Recruitment & communication officer, Philips Lighting Turnhout

"Leads United's first job was not an easy one. We threw the team in at the deep end, but they bobbed straight up and performed the task exceptionally well and very professionally. They were able to fit in with the culture of our product and company, which meant that communication ran like clockwork. They achieved an outstanding result by taking a highly efficient approach and assessing the situation accurately. We knew things would work out with Leads United from our first meeting. We were on the same wavelength - which is something I need to get the message across effectively."

Henk Hoogendoorn, Managing Director, Take-Two Interactive Benelux

"We were looking for a Belgian PR agency with a sound knowledge of the Belgian media scene. From my point of view it seemed that Leads United was well established with both the Flemish and the Walloon media. Leads United is a ‘professional' bureau in every sense of the word. They have the expertise and the market knowledge of a large bureau combined with the dynamics, flexibility and awareness of a small agency. This fits perfectly with Logitech because we also have a small but fast-changing organization."

Simone Van Zuylen, Marketing Manager Benelux, Logitech

"Leads United has shown an out-of-the-ordinary knowledge of the ICT market. The team's strong relationship with our targets, coupled with its technology and industry understanding, has lead us to provide comments for a range of features in all the leading publications. "

Cindy Desmedt, Marketing Manager Belux, Novell

"We decided on Leads United because they have a considerable track record in both B2B and B2C communications. It is a creative organisation that can put our products and our company under the microscope in a refreshing manner. Furthermore, both teams work in harmony. The right chemistry was an additional reason for selecting the team from Leads United."

Catherine Depoorter, PR Manager, Samsung Electronics Belgium

"Thanks to excellent topical knowledge and appropriate initiatives, Leads United is one of the most efficient teams for implementing local actions. These decisive factors are in addition to outstanding availability, fast turnover.. always with a smile !"

Marie Pinon, Press Relations Europe, ViewSonic

"We haven't been working with Leads United for very long, but despite that, we soon came to see that it is a communication agency that is very alert, creative and client-oriented. They make every effort to find a type of communication that is ‘different', which says ‘what has to be said' and which generates ‘optimum impact' for Tridion. Leads United is based on an experienced, versatile and professional team that has a good knowledge of business. The agency also makes its broad personal network available. This means that I am confident that they will be able to make a major contribution to achieving our PR and general communication objectives."

Ronny Kenens, General Manager, Tridion Belgium

"Our organisation, which was originally a family company, has had a number of significant changes over the past year, including moving premises and bringing in new management. To create firm internal foundations that can handle the modified organisation structure as well as our new way of working, we put together an in-house communication plan with Leads United. Their consultants had a very good grasp of our requirements. Not only did they provide us with advice tailored for our company, but they also helped us in implementing it. The result so far has been a new logo, our staff newsletter is up and running and we are now working closely together in other areas. Our people are all fired up about the changes and, step by step, we are succeeding in adjusting our corporate culture and way of working to fit in with our new needs."

Jos Stroeken, General Manager, Stevens

 "After having wandered through the Flemish media/PR landscape for a while, the collaboration with Leads United opened new horizons. New opportunities and exciting challenges for our PR were defined. It must be said: never before Torfs Shoes looked upon press relations and internal communication in such a strategic, effective and efficient manner. The efforts were rewarded and fantastic results were achieved, thanks to Leads United's professionalism. If  - in addition - the collaboration can take place in a congenial, human context in which the ‘specialists' listen to the client's (deferring) ideas or potential approaches, one can as a company, only be happy and grateful with a ‘partner' like Leads United."

Barbara Torfs, Marketing & Communication manager, Torfs

"As is the case at eBay, the people in the company at Leads United come first. The result of this is an enthusiastic, flexible and professional team that keeps a sharp eye on the ball and provides us with genuine added value. We consider the people at Leads United as fully-fledged colleagues who make an essential contribution to achieving our PR and business targets."

Peter Burin, PR Manager, eBay.be

"Pro-active, innovative and creative ideas and strategies. That's what we expect of an PR agency. Even after 6 years our relationship is still alive and kicking. And on top of this , there is always 'the smile' ..."

Dieter Roman, Marketing Manager, IBS Belgium

 
"Leads United was recommended to me and from the first contact we had, they proved to be the right choice. Leads United is a PR agency with an innovative approach. Their team has become an essential part of the communication department for our company. Their proactive approach and marketing attitude, and in-depth understanding of the issues we face has ensured optimum lead generation and maximum return on investment. We noticed that they have a unique position of trust with the press, and that they understand the market."

Erwin Veenhuyzen, Marketing Manager Benelux & Nordics, Interoute

Journalists

"Dynamic, professional and responsive. Since I began working in the area of new technologies, the team at Leads United has always shown itself to be up to the job. Very often, a simple e-mail is all that is required to resolve my minor concerns about visuals or press releases. Even when I have to change the topic of my column at the last minute. Long live Leads United!"

Harold Nottet, freelance journalist  Le Soir Magazine - Victoire

"PR agencies are always walking a very thin line. If they sit by and wait until a journalist calls for information, they may be perceived as lacking in dynamics. But if they approach the journalist and spontaneously offer a news item or suggest an interview, they might get labelled as "pushy". Leads United does ever cross that danger line, they know exactly what sort of information which journalist needs at what moment in time, and how he likes to be approached. Professionalism" is probably the word that best describes their "modus operandi", and that speaks for itself. Add to this that it is a very cheerful bunch, always ready to up the spirits, and you get a team that's a pleasure to work with. Just keep up the good work, guys - eh, girls !"

Frans Godden, freelance journalist

"Does Leads United really refer to the glorious football team in West-Yorkshire, England? Who knows? An urban legend that links to this, is a famous hotel booking. Meant for Leads United, but registered for Leeds United - mind the e! I can imagine the faces of the hotel servants when they saw the Leads United ladies arriving in stead of eleven rough guys."Surprise !" This is exactly what a journalist enjoys more often when he co-operates with Leads United. If things need to go quickly, we are being served quickly. But if there's time and space, we are always reminded of their baseline: 'Communication with an edge'."

Jo Verluyten, journalist FWD

"Leads United did not base their name on that of a popular football team without good reason. For Data Testlab, it is vital to know that we are working with a PR agency with a good overview of the field, the right players waiting on the bench ready to jump into the game, and a close eye on the ball. The Leads United team clearly has excellent training and they play together superbly. They prove it time after time with the goals they score for their clients."

Ludo Schildermans, Data TestLab

"What can I say about Leads United? You have been a rock-solid ally for many years and we have worked well together throughout all of that time. The result has been articles that would never have been so good without you, as well as countless enjoyable evenings together. In actual fact, the term ‘PR agency' sells Leads a little short: you manage to do so much more than just press relations. But having said that, you are so skilled at maintaining a good relationship with the media that I'll go on calling you a PR agency even if you're not keen on it. So congratulations on everything you have achieved so far. I am sure that we still have some great things to go through together!"

Stef Gyssels, journalist Smart Business Strategies

"I have never had the slightest problem working with Leads United. They always deal with my enquiries quickly and efficiently. When I have a project under way, Leads United often plays a proactive role by suggesting companies among its clientele that could be ideal case histories to present in my analyses. They offer a refreshingly different approach in a world where so many players are constantly in competition."

Jean-Claude Quintart, journalist Soluxions

"Leads United has a great sense for our working environment. We are happy to gather relevant information in our jobs, but at key moments, we need immediate action and feedback. Leads United is one of the PR agencies I have had the pleasure of watching for several years now. They provide accurate and relevant - i.e. usable - information that offers an added value for both me personally and the publication. And those are qualities you can't do without on a magazine."

Jef De Busser, journalist Menzo -  Demotorsite.be

"Leads United is a team of specialists who are good at their job and easy to reach when you need them. They are great go-betweens and past-masters at establishing contact quickly between journalists and companies, which is vital for a daily newspaper like La Libre Belgique, where we are constantly up against the stress of deadlines."

 Mathieu Van Overstraeten, journalist Trends Tendances - former head of the economy department La Libre Belgique

"To the point. That is surely a slogan that fits Leads United. The messages are always accurate, complete and interesting. Test products are usually quickly available and press events are never a waste of time."

Koen De Reu, former journalist Het Laatste Nieuws -  www.hln.be

"Over the eight years I have been a journalist, I have come across the representatives of many PR companies. In general, they serve nothing but the interests of their client, never hesitating sometimes to put embarrassing pressure on journalists who are not only trying to do their job independently, but also with a desire for freedom of choice and action. So you can imagine my surprise when I was contacted by the people from Leads United. Acting as the perfect link between their clients - looking to get publicity for as many products as possible - and journalists, the eventual mouthpieces for this same publicity, contacts with Leads United have always been conducted with mutual respect and the fulfilment of objectives on both sides. As a result of their in-depth knowledge of the needs and aims of everyone concerned, communication with them is usually straightforward and takes place in a climate of unfailing mutual trust. Without being hassled, I receive regular information about business-related news, "managed" from a communication point of view by Leads United. And I know that if I want information or products to test, I can get them quickly when I ask. That's two big benefits that enable me to do my job under the best possible conditions."

Christophe Vanden Broeck, former journalist Ciné Télé Revue

"My first thought was that it was the legendary English football club calling me... but I hardly think about it now. Well... when I say "hardly", I may be exaggerating a little! One thing's for sure, though - I've never had any problems remembering the name of the agency. It's also an agency we have never had any problems with. Quite the contrary, in fact!"

Thierry De Bock, former editor-in-chief Business Office RTBF television news

"Being a journalist means you want the right information at the right time, in a worst case scenario only one phone call or e-mail away. So ... that's not an easy job for a PR-agency. Leads United however succeeds in that job and even more. Not only do they provide the information you want, they do it in a very professional and intimate way - just like friends lend each other a DVD or a neighbour asks another one for sugar. I can say, in the years I worked with Leads United, I never felt like being 'cheated on' and that's nice, especially in this business that's called ... media."

Kristof Verhasselt, former editor Joepie -  www.joepie.be