Blackline & Leads United to offer online monitoring of blogs, forums and news sites to their clients through Attentio partnership

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New service allows for online tracking of corporate brands, products, potential issues and competitors

 

 Aartselaar/Brussels, May 5th, 2008 - Blackline and Leads United now offer online brand tracking and monitoring through a partnership with Attentio, a leading Brussels based market intelligence company. 

Both Blackline and Leads United have signed a white label agreement with Attentio allowing the two agencies to service their clients directly through their own branded dashboard. With Attentio Brand Dashboard^TM, customers will be able to receive reporting of buzz and demographics in relation to their own and competitor's brands and products.

"Companies need to know how their brand, products and services are perceived online. There is no excuse anymore to ignore the numerous online opinions about your organisation", says Philippe Borremans, Managing Director of Blackline. This online service uses charts to visualize buzz trends, share of buzz, detection of bursting events, and breakdown by source, topic and country. The service is used to monitor and analyze social media such as blogs, forums and news sites to provide comprehensive insight into online consumer behaviour and attitudes. "The first step in social media is simple, listen to what is being said about your brand", explains Simon McDermott, CEO of Attentio. 

Attentio Brand Dashboard^TM allows for brand tracking, issues monitoring and competitive analysis in several countries and languages at the same time. The dashboard has specific sentiment tracking and event detection features which allow us to have a feel for potential brand related issues before they reach a critical level. Blackline will use the analysis features of the dashboard to create regular industry insight and online trend reports. "We are delighted that Blackline has chosen to use the Attentio Brand Dashboard^TM. Our ambition has always been to work with innovative agencies that understand the importance of social media; Blackline clearly fit the bill here", according to Simon McDermott. Philippe Borremans agrees: "We are thrilled to be able to work with a marketleader like Attentio. The knowledge they have of buzz monitoring & tracking is very valuable to us and our clients."  

The service is available as from today to all Blackline & Leads United clients as an addition to the traditional paper clipping and news monitoring service.  

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View an online brand comparison during CeBit 2008. 

About Attentio SA

Attentio SA is a European leading market intelligence company operating from Brussels. Our central location enables us to support multinational brands and agencies throughout Europe and rest of the world. The award winning Attentio Brand Dashboard^TM is used to monitor and analyze social media such as blogs and forums to provide comprehensive real-time insight into consumer behaviour and attitudes. 

About Blackline

Blackline is a social media agency with a serious public relations background & with a focus on public, private and non-profit-making organisations who wish to engage with their online audiences. The agency advises on the use of social media such as blogs, wikis, podcasts, videocasts and social networks in the context of external, internal and crisis communications. The agency offers consulting, hands on training & project management. 

About Leads United

Leads United is a communication consultancy with a clear goal in mind - placing the brands, ideas and activities of our clients in the thoughts of their target audience and keeping them there. Leads United was established in 1993 and currently has 22 employees. Our core activities are (new) media relations, internal communications and crisis communications in the most divergent sectors. 

For more information:

Dian Wahlen, Managing Director Leads United       
Mastboomstraat 8,
2630 Aartselaar/Antwerp
Tel: + 32 3 466.01.88
Fax: +32 3 466.01.80 

E-mail: dian.wahlen@leadsunited.com

Philippe Borremans, Managing Director Blackline
Mastboomstraat 8
2630 Aartselaar/Antwerp
Tel: + 32 497 45 11 33
E-mail: philippe@blacklineblog.com
Website: www.blacklineblog.com

 

Leads United
Mastboomstraat 8
B-2630 Aartselaar / Antwerp (Belgium)
T +32 (0)3 466 01 88
F +32 (0)3 466 01 80